nVidia will dominate in a classy way... they just know so very well what to do with their business. These guys are really wicked, not only in experience or huge market share... but also in product release and selling strategies. nVidia made that 7 series so long back, and ATI still having trouble to get a grip of that performance, well nVidia has been clearly ahead on technology - you must say. ATI is trying for so long & so hard in every possible way to come up wuth chip to beat nVidia. I think, shaders are always the are for nVidia - thanx to those pipelines; and I beleive its a key role in game visuals, as complex shaders do make games look next gen after all.