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Old 17th August, 2011, 11:28 PM
danrok's Avatar
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53% of mobile users happy to hand over location data for discounts

Lately, mobile device users seem to be more aware than ever of privacy issues tied to sharing their location. But what do consumers love more than keeping a handle on their own privacy? Discounts. According to a report from mobile engagement firm JiWire, more than half of all consumers are willing to exchange their mobile location data for content that is relevant to them at the moment, such as coupons, promotions, directions, and product information.
53% of mobile users happy to hand over location data for discounts
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