From Eurogamer:

Blu-ray DVDs are to include a feature that will allow copies of films to be transferred to laptops or other devices.

It's an effort by Sony to gain wider acceptance of its new format and, more importantly, rival the HD-DVD technology adopted by competitor Microsoft.

Speaking at the Consumer Electronics Show in Las Vegas this week, head of Sony's home entertainment unit, David Bishop, indicated that we'll see this feature soon.

Continues here...

Comment in the forums.