Toshiba's New Angle: Our HD DVD Players Are Also Great DVD Upscalers
Written by Daniel   
Thursday, 17 January 2008 11:37

Toshiba slashes prices on HD DVD players and launches campaign targeting SD DVD owners
Marcus Yam (Blog) - January 14, 2008 8:42 PM
DailyTech

Seemingly resolute in its cause, Toshiba announced today new pricing and marketing strategies for HD DVD.

Realizing that price is one of the biggest barriers in mass consumer adoption of a new technology, Toshiba has dropped its suggested retail pricing across the entire third-generation HD DVD player line. Effective starting January 13, the price of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.
New, lower pricing on Toshiba HD DVD hardware appeared over the weekend when online retailers listed the HD-A3 as low as $129.99 and the HD-A30 at $179.98.

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