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Why don't Americans want broadband?
Hardware
Written by Daniel   
Tuesday, 09 November 2010 19:15


From Ars Technica

Hard as it might be for Webheads to believe, a significant fraction of the US population doesn't use the Internet at home. In fact, 23 percent of all US households report that no one in the home uses the Internet anywhere. Why not? A detailed new study (PDF) from the Department of Commerce reminds us: many people don't see the need for this "Internet" thing at all.



Commerce parsed a big batch of US Census Data, most recently from late 2009, on US Internet use, and found that in general, it has exploded. Between 2001 and 2009, broadband usage in the US increased sevenfold, but a significant number of people just don't see the need.

The chart below shows the reasons reported in 2009 for not using broadband at home. Sixty-four percent of all US households now have broadband; among those that don't, the biggest reason is a lack of interest, followed by cost. As the Commerce report notes, "This means that a perceived lack of value or need was a more significant factor than affordability for non-use of broadband Internet services."

 

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