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Google-Yahoo Deal Has 80 Percent of Search Ad Market, Must Deal With Regulators |
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Written by Daniel
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Monday, 28 April 2008 |
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Google-Yahoo Deal Has 80 Percent of Search Ad Market, Must Deal With Regulators
Jason Mick (Blog) - April 28, 2008 10:41 AM
DailyTech Which is worse Google-Yahoo or Google-Microsoft; the question sounds silly, but its what regulators may have to decide
After being one of the most outspoken critics of the possible Microsoft-Yahoo merger, Google is now in the awkward position of wrestling with regulation concerns about its own potential deal with Yahoo. While the Yahoo-Google deal is not an outright merger, it involves the pair heavily interacting and vests much advertising interest with Yahoo.
For Yahoo, it’s a desperate attempt to ward of Microsoft, which has been circling it like a shark. For Google, it’s a victory in advertising in some ways at the expense of its once rival, and another chance to one-up competitor Microsoft.
However, all is not honky dory with Yahoo and Google, as U.S. Justice Department has been questioning the pair about possible anticompetitive ramifications of their young deal. The questions come as Yahoo completed its first two-week test of using Google's ad-sale system, with ads placed next to Yahoo search results. Even 3 or 4 years ago, such a development would be considered laughable, but it’s just one more example of the extent of Google's ever increasing online presence and Yahoo's struggles. [DailyTech..] [Comments...] |
