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Study: consumers lust after high-speed broadband, not HDTV |
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Written by Daniel
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Thursday, 12 June 2008 |
By Jacqui Cheng | Published: June 12, 2008 - 11:56AM CT
Broadband services and speeds are ranked higher than any other "new" service when it comes to their importance to consumers. New survey results from Pike & Fischer Broadband Advisory Services show that while HDTV and digital phone service were important to some consumers, high-speed data came out ahead of the rest. The report, titled "Communications Industry Survey: Views on the U.S. Economic and Regulatory Climate," is being presented at the company's Broadband Policy Summit IV taking place in Washington, DC this week.
Pike & Fischer asked some 280 executives, engineers, and consultants from the cable, phone, satellite TV, broadcast, and technology equipment industries of their opinions on the appeal of various services to customers. When asked to rank a number of "advanced communications services" on a scale of one to five (five being the highest), almost 40 percent of Pike & Fischer's survey respondents gave high-speed data the highest rating. Comparatively, only about 25 percent ranked HDTV as high, and digital phone service was at the bottom of the list, with under 10 percent ranking it a five. [ARS Technica....] [Comments...] |
