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PS3 price cut finally on the way?
Written by Danrok   
Friday, 31 July 2009 15:31

We've heard it all before, but Sony has mostly dug its heals in on the console pricing.  However, Sony CEO Nobuyuki Oneda has been quoted as saying that the console is now 70% cheaper to make than it was at launch.  If the figures are correct then it would mean that they could drop the retail price and still turn in a profit.

The continuing strong sales of the older, and much cheaper, PS2 would suggest that a PS3 price cut could increase sales quantities.  Although, some gamers may still be held back by the cost of a TV upgrade to HDTV.


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