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General
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Written by Daniel
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Tuesday, 30 December 2008 11:16 |
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There was no shortage of folly in our favorite industry this year.
Mark Sullivan, PC World
Dec 29, 2008 4:15 pm Tech is overflowing with creative and hypermotivated people who do a lot of pretty incredible things. But they can be counted on to do some pretty silly things, too--which is lucky for us, since high-profile pratfalls are part of what makes this industry fun to watch. Certainly 2008 had no shortage of silly goings-on. Caught up in the Christmas spirit (and spirits), I'll toast 11 of my favorite flights of industry foolishness from the past year, and match each with a fresh Brandy and Egg Nog. So this list is sure to get more insightful and coherent as we go along.
Microsoft Advertising: Down the Rabbit Hole
I think Microsoft's marketing and advertising people took a vow last New Year's Eve to spend all of 2008 on acid. First the "Mojave" campaign, in which the company introduced people to the coolest parts of Vista under a different name ("Mojave") and recorded the results (people liked the Mojave demo). Then the publicity trust enlisted Jerry Seinfeld to star in a series of truly strange commercials that had almost nothing to do with computers or anything else. I admit to enjoying them (exactly for their weirdness), but Microsoft clipped short its arrangement with Seinfeld after making only two spots. (Seinfeld earned $10 million for his efforts.) [PC World...] [Comments...] |
