Forum latest

Update: Oracle buys Art Technology Group for $1B
Written by Daniel   
Wednesday, 03 November 2010 16:59

From Computer World

Oracle announced Tuesday that it plans to buy e-commerce vendor Art Technology Group for about $1 billion. The deal is expected to be completed early next year.

ATG's technology will be "highly complementary" to Oracle's existing lineup of CRM (customer relationship management) ERP (enterprise resource planning) and other software, according to a statement.

The growing convergence between traditional and Internet commerce calls for a unified technology platform that ties together all channels, Oracle said.



Moreover, e-commerce is increasingly about creating a personalized experience for customers. ATG's platform features the Adaptive Scenario Engine, described on its website as "segmentation and content targeting software that provides the personalization technology and core functionality needed to deliver a personalized customer experience at every stage of the buying process."

ATG competes with companies like GSI Commerce and Digital River. Oracle's move to buy the Cambridge, Massachusetts, company follows rival IBM's purchase of another prominent e-commerce vendor, Sterling Commerce, earlier this year.

However, Sterling Commerce is focused more on business-to-business sales. A large part of ATG's customer base is focused on business-to-consumer transactions, according to a recent Gartner report.

 

[More...] [Comments...]

 

See also

None found.


Hardware | Windows | Linux | Security | Mobile Devices | Gaming
Tech Business | Editorial | General News | folding@home

Forum | Download Files

Copyright ©2001 - 2012, AOA Forums.  All rights reserved.

Alliance of Overclocking Arts

Links monetized by VigLink

Don't Click Here Don't Click Here Either