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AMD's marketing challenge
Tech Business
Written by Gizmo   
Friday, 15 January 2010 17:08

Hours before rival Intel turned in stellar quarterly results, I had breakfast this morning with John Taylor, a marketing guy at Advanced Micro Devices (AMD), to talk about its prospects for 2010 and beyond. The underdog chipmaker has a good chance to mount a comeback after some damaging missteps over the past couple of years, and I wanted to know whether there's a plan to take on Intel.

 

The biggest challenge for AMD right now isn't technology. Yes, Intel (INTC) does have AMD whipped in the technology department at the moment; Intel's processor lineup is great, and its manufacturing operation is humming. But AMD has a solid line of value priced processors and a top-notch portfolio of graphics chips to offer, and there's no reason AMD shouldn't be able to carve out a decent amount of business.

Really, AMD's biggest challenge is marketing. To succeed over the next couple of years, AMD needs to learn to better engage that mainstream consumer who's shopping for a laptop at Best Buy (BBY).

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