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-   -   Microsoft sells Windows 7 desktop to advertisers (http://www.aoaforums.com/forum/showthread.php?t=48200)

Daniel ~ 13th November, 2009 07:57 PM

Microsoft sells Windows 7 desktop to advertisers
 
Written by Daniel
Friday, 13 November 2009 18:48

Pilot program with Ferrari, Pepsi, Porsche and others helps squeeze every dollar out of OS, says analyst

Microsoft today announced that it would sell Windows 7 desktop real estate to advertisers and launched a pilot program that includes Coke, Infiniti and Porsche.

Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop, Microsoft said. [Front page..]

Daniel ~ 13th November, 2009 08:02 PM

How much more of this can poor Chrisbard stand!?...":O}

Daniel ~ 13th November, 2009 08:47 PM

I love this part! ":O}

"These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

Samuknow 14th November, 2009 11:23 AM

You can download these themes now. There are several other "branded" themes as well. "Bing" being a nice one.

chrisbard 14th November, 2009 03:22 PM

Well Microsoft is doing it's best to make the customers happy! :thumbsup:

Gizmo 14th November, 2009 06:22 PM

I don't see a particular problem with this, so long as it is by the user's choice.

Thing is, I really don't see what the big deal is, either. I mean, it's been possible since Windows 95 to install themes on your desktop, and there's been nothing preventing people from installing e.g. a Coke theme. I'd wager you can find literally hundreds of Bugatti themes on the web right now. DVI (the company I used to work for) had a desktop theme that we installed on our servers and provided to our clients so that they could install it if they wanted.

So, am I missing something here? Why would a company PAY Microsoft for the privilege of doing something they can already do?

Daniel ~ 14th November, 2009 07:31 PM

My personal objection, perhaps not shared here, (perhaps not shared anywhere":O} is that we are becoming a nation of pimps and whores. Where little matters beyond what we can afford to buy or are willing and able to sell. For me, again just my personal view, this encourages that mind set.

Case in point, teachers sell add space on tests to pay to have the test printed as "We" don't want to finance even the basics of our children's education...

You guys know MS, how long before MS lets you buy your OS at a discount if you accept the ads they want to pimp to you...how many will say no to that...

If your first thought is "Well that's a matter of personal choice" then I rest my case.":O}

To be honest, i didn't occure to me that others outside of MS might see this as

"These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

Well as a "Good thing"

I would only add, as a reminder, that choice can lie outside of that which is bought and sold, a whole other way of looking at this world, lies out side of what is being bought and sold...

"And none of them any where along the line have any idea of what it's worth"

Bob Dylan

J.C. and the boys would understand what I'm saying without having to think about it... that's how much has already changed. Has been changed by this approach to viewing life.

Gizmo 14th November, 2009 11:54 PM

Quote:

Originally Posted by Daniel ~ (Post 500293)
If your first thought is "Well that's a matter of personal choice" then I rest my case.":O}

So, personal choice is only a factor when it comes to killing the unborn? As long as it's only the killing of the innocent we can make a distasteful choice and you have no objection, but when it comes to advertising in our operating systems, that's a line to far?

Honestly Daniel, you confuse the hell out of me.

Samuknow 15th November, 2009 05:31 AM

I am a little as well. If I choose to install the theme then I see that they are gaining nothing. It's not like I am going to buy a Bugatti just because I have it on my desktop. ANd it's not like any one else will see it enough to sway any one else to do so. If this is too far I must be seeing things wrong end.

Daniel ~ 15th November, 2009 07:13 AM

Quote:

Originally Posted by Gizmo (Post 500300)
So, personal choice is only a factor when it comes to killing the unborn? As long as it's only the killing of the innocent we can make a distasteful choice and you have no objection, but when it comes to advertising in our operating systems, that's a line to far?

Honestly Daniel, you confuse the hell out of me.

If you got this from anything I wrote I'd have to say your confusing your self! ":O}

Break it down for me how did you arrive at this as being any part of what I wrote??

Daniel ~ 15th November, 2009 07:25 AM

Quote:

Originally Posted by Samuknow (Post 500308)
I am a little as well. If I choose to install the theme then I see that they are gaining nothing. It's not like I am going to buy a Bugatti just because I have it on my desktop. ANd it's not like any one else will see it enough to sway any one else to do so. If this is too far I must be seeing things wrong end.

My objection lies not in what you chose to put on your desktop. But in their motives for offering you a Bugatti ad as a desktop. My objection lies not in the Industrial art of the Bugatti , which is after all rather beautiful. But in the ad that will follow upon it. the constant effort to pre-condition our minds to a life of consumerism ( We even have a word for it now,"consumerism") and acquisition; rather than a life of self cultivation, a life dedicated to personal virtue rather than personal wealth.

Education has become the means for us to acquire wealth, rather than a means by which we might offer better service to others by becoming better people.

I hope this helps you in understanding what I've tried so awkwardly to convey.

Aedan 15th November, 2009 10:10 AM

Since when has Education been a means by which we might offer a better service to others? Even back in cultures like the Roman empire, that wasn't the case.

danrok 15th November, 2009 01:59 PM

Quote:

Originally Posted by Gizmo (Post 500292)
So, am I missing something here? Why would a company PAY Microsoft for the privilege of doing something they can already do?

This must be their definition of innovation. There's a different word for it, in the Oxford dictionary.

Gizmo 15th November, 2009 04:14 PM

Quote:

Originally Posted by Daniel ~ (Post 500309)
If you got this from anything I wrote I'd have to say your confusing your self! ":O}

Break it down for me how did you arrive at this as being any part of what I wrote??

Well now, that's entirely possible. ;)

Your comment of 'If your first thought is "Well that's a matter of personal choice" then I rest my case. :O}' SEEMED to suggest that you felt that in fact is WASN'T a matter of personal choice at all.

Your subsequent post to Samuknow has sufficiently clarified the issue for me though.

You are absolutely right that Microsoft will soon offer ad-supported software; anyone who can't see where this is all headed is a fool, IMO. And yet, how is that so very different from what we do right here in this forum, with the ads that we display? Are our motives then any more pure than Microsoft's?

Daniel ~ 15th November, 2009 06:46 PM

We tried anything we could think of before using ads...yes? the ads we use can be turned off by subscription. We are not looking to "Create new and exciting ways to get rich", we did not make this world MS and the like did, we are just trying to live in it.

MS doesn't HAVE to do this to earn a living, They have to do this to feed their unending greed.

We have to use ads just to exist. These are enough differences for me to live with the evil we must do in order to labor in the good...

BTW what I was trying to get across with the personal choice thing is this... WE DON'T have a choice when it comes to the ad culture of greed it's see and hear them or go deaf and blind... we've just been told that we do.

We have come to except them as if they are a good thing rather than a major cause of global warming. We live as the ads wish us to. And as we should all know by now...Our way of life spells death for our planet and thus death for our children...

Daniel ~ 15th November, 2009 07:14 PM

Quote:

Originally Posted by Áedán (Post 500312)
Since when has Education been a means by which we might offer a better service to others? Even back in cultures like the Roman empire, that wasn't the case.

It was for me. And it did help make me a better person...which of course left me impoverished...":O}

( Though the two may not be all that closely connected. after all lot's of bad people are impoverished":O}

When I was in school, "Most" of those that I hung around with were looking to become better people, they saw the need to earn a living, but NONE of them were going to school to get rich... ( IF they were in secrecy, they had the good grace to be ashamed of it and were silent about it!) But then we were all in the Liberal Arts.

But before the Roman empire, standing in the mists of time, if we strain our eyes we may still see Socrates, Plato, the Buddha, and the Nazarene... none of them advertised (They lived an example) and none of them strived to become rich... We use to look up to them as our exemplars as having walked a path worth following for the individual and the nation. (Though few of our leaders ever did!)

Now even priests seek wealth and palaces, even ministers want to live in mansions of gold, even Buddhists make war... The salt has lost it's savor...

We use to ( in my day) see these things a vices and signs of corruption, now we are comfortable with their messengers ( Ads) surrounding us and over whelming our senses, our schools, our public meeting places and our homes...

Carlos Santana's mother's advice to her son:

"Always remember where you came from and fear money."

Our ears are no longer "in tune" to such advice and I fear this will be the death of our world... ( But as it has been said..."Knights of the faith always stand alone" ":O}

I do realize that to a large extent that I am preaching to the congregation. I do not see you guys are greedy men... But I see us living in exceedingly corrupt times...

Some where near the end of our world...weather a new world will come after I cannot see. But that this one is near it's end... this for me, is now self evident. Mankind must change or will surly parish. Our way of life has reached the end of the line for nearly all that is good in this world is being lost or gone already

That we are seeing and listening to ads in our heads prevents many from seeing what is taking place before their eyes.

Gizmo 15th November, 2009 09:01 PM

Quote:

Originally Posted by Daniel ~ (Post 500319)
We are not looking to "Create new and exciting ways to get rich"

Quote:

Originally Posted by Daniel ~ (Post 500320)
I do not see you guys are greedy men...

Speak for yourself. I'm here because of the fabulous opportunities to acquire untold riches. ;)

chrisbard 15th November, 2009 09:17 PM

What where when and most important why? Wait did I told U guys I raged at MSN video turned into **** with help from Bing? OMG I can't believe someone was stupid enough to turn MSN live feed into **** with BING !!!

Daniel ~ 16th November, 2009 12:25 AM

Quote:

Originally Posted by Gizmo (Post 500326)
Speak for yourself. I'm here because of the fabulous opportunities to acquire untold riches. ;)

Of course you are! I meant other than that! ":O}

Daniel ~ 16th November, 2009 12:27 AM

Quote:

Originally Posted by chrisbard (Post 500329)
What where when and most important why? Wait did I told U guys I raged at MSN video turned into **** with help from Bing? OMG I can't believe someone was stupid enough to turn MSN live feed into **** with BING !!!

You went to MSN Live!????

(If you step off a cliff you should expect the fall! ":O}


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